CRM Relationships (including beneficial owners)

Hummingbird allows you to relate Profiles to other Profiles

Background

The power of CRM is the ability to associate objects with each other. Within Hummingbird, CRM objects are defined as Tier 1 and Tier 2:

Tier 1: People, Businesses, and Financial Institutions Tier 2: Bank Account, Payment Card, Devices, and Crypto Address

Hummingbird supports relationships between First and Second Tier objects, for instance; Bank Accounts and Businesses, Bank Accounts and Signatories, Devices and People.

Hummingbird also supports relationships between Tier 1 profiles - People and Businesses can be related to a business as Beneficial Owners of that business. We also support customer defined relationships.

Setting it up

To enable your organization to use CRM Relationships, we have created two badge permissions which can be assigned to badges of your choosing.

Create custom relationship types

Users with this badge permission can create new custom relationship types.

Modify custom relationship types

Users with this badge permission can edit and delete custom relationship types.

In use

Beneficial Ownership

To establish beneficial ownership of a business:

1. Navigate to the business profile

2. Click "Relationships" in the sidebar

3. Click "Related Profiles"

4. Click the "Add new" button in the Beneficial Ownerships section

5. Search for a business or a person, assign an ownership percentage & click "Confirm"

Using Custom Relationships

1. Navigate to a profile

2. Click "Relationships" in the sidebar

3. Click "Related Profiles"

4. Scroll to "Custom Relationships"

5. Choose the custom relationship type

6. Search for the profile you are relating

7. Click "Confirm"

Managing Custom Relationships

Ensure you have the Modify custom relationship types badge permission.

Adding a new relationship

1. Navigate to Settings -> Organization Settings -> Relationships

2. Click "Add new"

3. Give your relationship a name

4. Click Confirm

That's it! The relationship is ready for your Organization to use.

Editing custom relationships

Hummingbird shows a count of instances the relationship is used in the "Current usage" column to help you know how widespread your change will be.

1. Navigate to Settings -> Organization Settings -> Relationships

2. Click the ellipsis icon to the right of the relationship you want to modify

3. Choose Delete if you want to Delete the relationship, or Edit to change the name

4. Rename your relationship and hit Confirm

All entities related using this relationship definition will now carry the new name.

Pro-tips

• You can quickly jump between related profiles by clicking on the relationship.

• An asterisk next to a relationship means that the relationship originated from the profile you are currently viewing. To effectively manage asymmetrical relationships, we recommend being consistent in which profile you originate the relationship from. For example, always establish a relationship such as employer from the employer's profile.